Abstract
Give Meet Five Ltd. is a musical production company founded in 2017 by graduate students at National Taiwan Normal University’s Graduate Institute of Performing Arts. Taiwan’s musical industry began in the 1990s and has since developed through two phases: importing international productions and cultivating original local works. Although the COVID-19 pandemic dealt a significant blow to the sector during 2020–2021, a rapid recovery followed in 2022, with 2023 box office revenues exceeding pre-pandemic levels and outpacing growth in other theatrical genres. Nevertheless, the industry continues to grapple with structural challenges—high production costs, lengthy capital recovery cycles, and limited venue availability—making commercially oriented production models essential to long-term sustainability.
Give Meet Five employs a producer-centered approach uncommon among Taiwan’s arts organizations, with creative decisions guided by market demand. Its core strategies include: an IP branding framework that transforms original musicals into sustainable revenue streams; cross-sector resource integration through partnerships with KOL performers and strategic investors; knowledge management systems built on AI tools and social media analytics; market validation via content development committees and staged readings; and a risk management model grounded in financial forecasting and data-driven decision-making.
Through industry analysis and case study research, this paper examines how Give Meet Five has broken from conventional theater operations amid scarce resources and intense venue competition. The company has not only achieved commercial profitability but also charted a viable path toward industrializing Taiwan’s musical sector, offering practitioners a reference for developing business models and risk management frameworks.